Natassja Bolívar, winner of Nuestra Belleza Latina 2011
The premiere of Univisions Nuestra Belleza Latina on March 4 attracted 6.7 million total viewers who tuned into all or part of the two-hour broadcast. The first episode of the reality show also produced more than 16 million impressions on Twitter. The average audicne was nearly 4 million total viewers, 2 million adults 18 to 49 and 1.1 million adults 18 to 34. Compared to last years premiere of Nuestra Belleza Latina, the audience among total viewers increased by 21%, adults 18 to 49 by 21%, adults 18-34 by 18%, women 18 to 49 by 19% and men 18 to 49 by 24%. For the entire night, Univision ranked as the No. 3 broadcast network among adults 18 to 34, coming ahead of CBS and NBC. The program delivered more adult users of 18 to 34 than episodes of ABC’s Americas Funniest Home Videos, Desperate Housewives and GCB; NBCs Dateline and Celebrity Apprentice, as well as the entire line-up on CBS.
